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That assumption is costing businesses real money. I hear it constantly, and I’ve heard it for years. The logic goes: we’re getting enquiries, the site is probably doing its job. Nobody checks whether the site is generating those enquiries or whether they’re coming despite it.

Every Chinese New Year, the same thing happens. Businesses close for a few days. Teams rest. Families eat. And then, usually somewhere between the second and fifth day of the new year, the phones and the inboxes and the websites wake back up — all at once.

There is a moment that happens in every agency that scales past a certain point. A client calls with an issue. Something is down, something looks broken, something is behaving strangely. And the person who picks up that call spends the first five minutes asking questions they already should know the answers to.

I had a discovery call recently with a professional services firm based in Raffles Place. Good firm, serious people, well-established client base. Their website had been running fine, no obvious problems, no complaints from anyone internally. But their hosting provider had been sending them emails for months about PHP versions. They’d ignored every single one.

Last year we audited a professional services website here in Singapore. Two hundred blog posts. Solid organic traffic, around 8,000 visitors a month. Twelve form submissions.

Beaver Builder 2.10 shipped late last year with a genuinely useful update. Components, 60-plus new Box module templates, faster layout work. I’ve already had conversations with teams who are excited about rebuilding their contact sections. New layouts, cleaner fields, better mobile presentation.