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So that digital marketing agency has promised unbelievable SEO. The kind you can’t get on your own. That’s a tempting offer, especially considering that Search Engine Optimisation (SEO) is essential. There is one secret when it comes to SEO and it’s one that those pushy digital marketing agencies don’t want you to know. There’s only one…

The email marketing myths everyone debunks are the wrong ones. The real problem is that most advice was written for businesses selling products — not services. Here’s what actually changes when you get the frame right.

A professional services firm near Raffles Place spent $48,000 on SEO and content marketing. Their contact form had been broken for eleven weeks. Here’s what that silence actually costs.

I have been having the same conversation for about fifteen years. A business owner calls, tells me their website is outdated, they need a full redesign, they have a rough budget in mind, and they want to talk timelines. And somewhere in the first twenty minutes, I ask whether they have looked at their analytics recently. The answer is almost always no.

This year has been really rough! As I sit here at the end of August, settling into phase 3 in Singapore, I thought it would be a good time to reflect on all the good that has happened so far. In the past couple of months, I’ve really struggled to stay positive and that it’s…

The PSG grant requires you to use an approved vendor. Every agency on that list knows you are less price-sensitive when the government is covering half the cost. Here is what the grant system actually incentivises.