I build World-class WordPress websites for digital companies

I had a discovery call in January with a professional services firm near Raffles Place. They were spending $4,000 a month on LinkedIn ads, getting solid click-through rates, and watching traffic land on their site. Their complaint was simple: no enquiries.

Every Q1, I watch the same pattern play out. Business owners and marketing managers pull their numbers, review their campaign performance, check the pipeline, assess the team. They write up a summary, maybe share it in a meeting, and move forward into Q2 with a clear picture of how the first three months went.

There’s a pattern I keep seeing, and it’s consistent enough now that I’ve stopped being surprised by it. A company will happily approve a $20,000 website redesign. New look, new feel, a launch announcement on LinkedIn, maybe even a small celebration in the office. Everyone’s proud. The project gets a slide in the quarterly board…

The average website I look at in 2026 has been built, consciously or not, for a desktop user sitting at a desk with time to spare. Clean navigation, generous whitespace, hover states that work beautifully with a mouse. And somewhere in the analytics, a mobile traffic share sitting between 55% and 70%, with a bounce rate that would make a direct mail copywriter weep.

The form has a submit button. There’s a confirmation message. Everything looks professional. The only thing missing is that nobody’s receiving anything.

There is a pattern I have watched repeat itself for 25 years. A business invests in a new website, goes through the process of design and build, launches it, and then treats the launch as the destination. The team celebrates, the project is closed, and the site goes into a kind of benign neglect. Nobody is looking at how people actually use it. Nobody checks whether the thing they built is doing the job they built it to do.

The exciting stuff always gets the attention. New editor features, new blocks, new integrations. People screenshot the shiny things and post about them. The thing that actually breaks their client’s site at 9am on a Tuesday gets less coverage.

I’ve had this conversation more times than I can count. A client pulls up their Google Analytics, shows me 60,000 monthly visits, 68% from mobile, and asks why revenue is flat. The traffic problem is solved, they say. Something else must be off.

I asked five clients recently how much time their marketing teams spend creating social media content each month. The average answer was 15 to 20 hours. Then I asked the same five how much time they spend reviewing their website analytics. The average answer was zero.

Earlier this year I had a discovery call with a business owner who wanted a website refresh. Typical brief. The site felt dated, the design hadn’t been touched in a few years, they wanted something more modern. We were maybe ten minutes into the conversation when I asked about their analytics.

That assumption is costing businesses real money. I hear it constantly, and I’ve heard it for years. The logic goes: we’re getting enquiries, the site is probably doing its job. Nobody checks whether the site is generating those enquiries or whether they’re coming despite it.

Every Chinese New Year, the same thing happens. Businesses close for a few days. Teams rest. Families eat. And then, usually somewhere between the second and fifth day of the new year, the phones and the inboxes and the websites wake back up — all at once.