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Hi 👋, I'm Shaan Nicol

I build World-class WordPress websites for digital companies

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Beyond the Pixels: Elevating Web Design, Powered by WordPress

How to Increase Max Upload File Size in WordPress

15 September, 2023

When working with WordPress, there might come a time when you need to upload larger files, such as images, videos, or documents. However, you might encounter an issue where your file size exceeds the maximum upload limit set by WordPress. In this guide, we’ll explore how to increase WordPress’s maximum upload file size to accommodate…

Adding Functionality to WordPress with Plugins

12 September, 2023

WordPress is a prominent platform that empowers millions of websites in web development and is the primary tool we use to develop our client’s websites at Chillybin. As you create a feature-rich website, you might wonder, “How can I enhance my WordPress website’s capabilities?” Well, this article is here to guide you through the process.…

Reasons Why One-Page Websites Could Be Bad for Business

8 September, 2023

Is the Simplicity of a One-Page Website Worth It? In today’s digital age, businesses constantly seek ways to stand out and connect with their target audience online. One approach that has gained popularity is the use of one-page websites. These websites offer a streamlined user experience by presenting all the essential information on a single…

Measure First, Then Build

6 September, 2023

That sounds like a headline designed to get clicks. It is not. It is a pattern I have watched repeat across 25 years of building websites, and it became particularly clear this year as I looked back at the projects we completed at Chillybin.

How Can I SEO My Website for Free?

1 September, 2023

If you want to SEO your website for free, there are two main elements to consider when creating your website content for your Australian business: One that it’s easy to read and, two that it’s created around user-specific keywords. We explain how it works here… Getting the website traffic you need to increase your business…

The Unconventional Secret to Achieving Successful SEO

22 August, 2023

So that digital marketing agency has promised unbelievable SEO. The kind you can’t get on your own. That’s a tempting offer, especially considering that Search Engine Optimisation (SEO) is essential. There is one secret when it comes to SEO and it’s one that those pushy digital marketing agencies don’t want you to know. There’s only one…

Three Email Marketing Myths Nobody Bothers to Debunk

18 August, 2023

The email marketing myths everyone debunks are the wrong ones. The real problem is that most advice was written for businesses selling products — not services. Here’s what actually changes when you get the frame right.

Most Contact Forms Are Broken and Nobody Checks

7 August, 2023

You can spend months building traffic. Write the content, earn the rankings, pay for the ads, optimise the landing pages. A visitor who made it to your contact form has already done most of the work. They found you, read enough to be interested, and decided to reach out. That is not easy to achieve. It takes time and money to get someone to that point.

The Redesign Is Usually the Wrong Answer

1 July, 2023

I have been having the same conversation for about fifteen years. A business owner calls, tells me their website is outdated, they need a full redesign, they have a rough budget in mind, and they want to talk timelines. And somewhere in the first twenty minutes, I ask whether they have looked at their analytics recently. The answer is almost always no.

The Website That Looked Fine Was Broken

30 May, 2023

The most common reason website problems go unaddressed for years is that nobody with authority over the budget ever experiences them firsthand. The person signing off on the marketing spend is checking the site from a fast desktop computer on a reliable office network. Everything looks fine. The forms are there. The pages load. The phone number is visible. From where they’re sitting, there is no problem.

Your Website Is Rotting While You Read This

3 May, 2023

I’ve been running planning sessions with B2B clients for years now, and a pattern has settled into something almost predictable. Someone books a session. We pull up the site together. Within twenty minutes, we find something that’s been broken or quietly degrading for months. The client looks at it. Then they look at me. Then they say some version of “I had no idea.”

Positivity

7 August, 2020

This year has been really rough! As I sit here at the end of August, settling into phase 3 in Singapore, I thought it would be a good time to reflect on all the good that has happened so far. In the past couple of months, I’ve really struggled to stay positive and that it’s…