avatar shaan small reverse 1

Hi 👋, I'm Shaan Nicol

I build WordPress websites for B2B businesses that need to perform, not just look good.

avatar shaan

Blog

Observations on web design, WordPress, and what actually works

Why Your Website Copy Sounds Like Everyone Else’s

19 September, 2023

Most website copywriting fails not because the writing is bad, but because the positioning underneath it has never been decided. Here’s what 25 years of client sites taught me about why B2B copy sounds generic — and what actually fixes it.

How to Increase Max Upload File Size in WordPress

15 September, 2023

When working with WordPress, there might come a time when you need to upload larger files, such as images, videos, or documents. However, you might encounter an issue where your file size exceeds the maximum upload limit set by WordPress. In this guide, we’ll explore how to increase WordPress’s maximum upload file size to accommodate…

Adding Functionality to WordPress with Plugins

12 September, 2023

WordPress is a prominent platform that empowers millions of websites in web development and is the primary tool we use to develop our client’s websites at Chillybin. As you create a feature-rich website, you might wonder, “How can I enhance my WordPress website’s capabilities?” Well, this article is here to guide you through the process.…

Reasons Why One-Page Websites Could Be Bad for Business

8 September, 2023

Is the Simplicity of a One-Page Website Worth It? In today’s digital age, businesses constantly seek ways to stand out and connect with their target audience online. One approach that has gained popularity is the use of one-page websites. These websites offer a streamlined user experience by presenting all the essential information on a single…

How Can I SEO My Website for Free?

1 September, 2023

If you want to SEO your website for free, there are two main elements to consider when creating your website content for your Australian business: One that it’s easy to read and, two that it’s created around user-specific keywords. We explain how it works here… Getting the website traffic you need to increase your business…

The Unconventional Secret to Achieving Successful SEO

22 August, 2023

So that digital marketing agency has promised unbelievable SEO. The kind you can’t get on your own. That’s a tempting offer, especially considering that Search Engine Optimisation (SEO) is essential. There is one secret when it comes to SEO and it’s one that those pushy digital marketing agencies don’t want you to know. There’s only one…

Three Email Marketing Myths Nobody Bothers to Debunk

18 August, 2023

The email marketing myths everyone debunks are the wrong ones. The real problem is that most advice was written for businesses selling products — not services. Here’s what actually changes when you get the frame right.

Most Contact Forms Are Broken. Nobody Checks.

7 August, 2023

A professional services firm near Raffles Place spent $48,000 on SEO and content marketing. Their contact form had been broken for eleven weeks. Here’s what that silence actually costs.

The Redesign Is Usually the Wrong Answer

1 July, 2023

I have been having the same conversation for about fifteen years. A business owner calls, tells me their website is outdated, they need a full redesign, they have a rough budget in mind, and they want to talk timelines. And somewhere in the first twenty minutes, I ask whether they have looked at their analytics recently. The answer is almost always no.

Positivity

7 August, 2020

This year has been really rough! As I sit here at the end of August, settling into phase 3 in Singapore, I thought it would be a good time to reflect on all the good that has happened so far. In the past couple of months, I’ve really struggled to stay positive and that it’s…

Government Website Grants Work Better for Agencies

21 June, 2020

The PSG grant requires you to use an approved vendor. Every agency on that list knows you are less price-sensitive when the government is covering half the cost. Here is what the grant system actually incentivises.

ChillyBin Brings You WordCamp Singapore 2019

10 September, 2019

Asia’s Premier WordPress Conference When you want something done correctly, sometimes it is better to do it yourself – that is exactly what WordCamp is all about. WordCamp brings together those who power a large part of the world’s economy. It’s not your typical leader forum filled with suits and ties, rather high-tops, hooded jumpers…