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Hi šŸ‘‹, I'm Shaan Nicol

I build World-class WordPress websites for digital companies

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Beyond the Pixels: Elevating Web Design, Powered by WordPress

The Cheap Website Is the Expensive One

22 May, 2024

There is a version of this story I have seen dozens of times. A business gets a website built for a few thousand dollars. It looks reasonable. It loads. The team signs off on it and moves on. Three years later, nothing has changed — the site still loads, it still looks roughly the same, and it is still generating almost no enquiries. Nobody connects those two facts.

The Boring Start of Year Is the Best Kind

21 April, 2024

The first day back in the office is a diagnostic. Not for the year ahead — for the year just finished. What you walk back into tells you more about how well you ran your business than any retrospective you could write over the break.

Your Website Assumptions Are Costing You Conversions

20 March, 2024

The interesting thing about working with clients across 25 years is that you stop being surprised by the results and start being surprised by how long the wrong assumptions persist. The same beliefs that were questionable five years ago are still driving decisions today. Mobile is just for consumers. Faster is always better. More information from users equals better leads. None of these hold up when you actually measure them.

A Nice Website Is Not a Marketing System

11 February, 2024

I have heard some version of this story dozens of times. A business spends real money on a website. The designer delivers something that looks sharp. The client’s colleagues say it looks great. Everyone moves on.

The Unglamorous Work That Keeps Websites Running

15 January, 2024

Most people spend the last two weeks of December catching up with family, switching off, and eating things they’ll regret. My team at Chillybin does some of that too. But those quieter days between Christmas and the new year are also when I do the internal work I never have time for during a busy quarter. Better project templates. Tighter handover documentation. Streamlined onboarding processes. Nobody’s writing a case study about any of that. It won’t win an award. But it’s the work that makes everything else run better for the next twelve months.

Your WordPress Site Is Most Vulnerable Right Now

10 December, 2023

The WordPress Vulnerability Report that dropped on December 3rd listed 106 new vulnerabilities across the ecosystem. Forty-one of them are still unpatched. That number alone would be worth paying attention to at any time of year. The timing makes it worse.

WordPress Maintenance Is Cheap. Ignoring It Is Not.

8 November, 2023

Most businesses treat website maintenance the way they treat dental work. Ignore it long enough, and by the time you deal with it, the problem is ten times more expensive and painful than it needed to be.

Your Website Does Not Have a $60K Problem

7 October, 2023

A few months back I had a discovery call with an education provider based near Orchard Road. Twenty staff. One marketing coordinator. A decent reputation built over years of word-of-mouth in Singapore’s competitive tuition and enrichment market.

Ways to Improve Customer Experience (CX) on Your Website

26 September, 2023

Are you pondering over how to enhance the user experience on your website? The digital landscape is evolving rapidly, and staying ahead in the game requires a relentless focus on optimising the customer experience (CX). Improving customer experience on your website is not just about aesthetic appeal; it encompasses a holistic approach that focuses on…

Discover the Signs You’re Outgrowing Your Web Hosting

22 September, 2023

In the bustling digital marketplace, your website serves as the dynamic face of your brand, continually engaging with a global audience. But as your business scales new heights, there comes a point where your initial web hosting package might not suffice. It might begin to feel somewhat restrictive, unable to keep up with the burgeoning…

The Ultimate Guide to Website Copywriting

19 September, 2023

Mastering the art of website copywriting is a vital tool in your arsenal. Not only does it help paint a vibrant picture of your brand, but it also plays a pivotal role in driving organic traffic to your site. So, what exactly is website copywriting? Trust me, it will be an exciting journey once you…

How to Increase Max Upload File Size in WordPress

15 September, 2023

When working with WordPress, there might come a time when you need to upload larger files, such as images, videos, or documents. However, you might encounter an issue where your file size exceeds the maximum upload limit set by WordPress. In this guide, we’ll explore how to increase WordPress’s maximum upload file size to accommodate…