Blog Article Optimisation: Strategies for Success
Did you know that 60 per cent of businesses who blog articles report acquiring more customers? Updating a blog regularly can significantly enhance your business by providing you with more sales and better Search Engine Optimisation (SEO) and giving your company a voice.
But hold on just a second. If 60 per cent of businesses report finding more customers, and blogging is supposed to be a great marketing strategy for everyone, what happened to the other 40 per cent?
How you maintain a blog makes all the difference. Here’s what you should do before, during, and after each blog post to ensure you get part of that 60 per cent.
Before You Start Writing Blog Articles
You should be aware of many simple things before you start writing your newest article, but it begins with finding a topic you think your readers will be interested in. It should not only be something you feel passionate about but also relevant to your business.
Writing an excellent article is more complicated than it seems and can take a lot of time. Instead of focusing on other aspects of your business, you may want to consider outsourcing the job to a professional writer.
While You’re Writing Blog Articles
Once you’ve gotten your topic all worked out and started writing, and there are a few other things you’ll want to do before you’re ready to post your article.
Provide a few links in your content. Linking to other articles and websites is a good idea but don’t forget to link to content on your site too. It can strengthen the authority of your website and increase visitor participation.
You may want to consider posing a question at the end of the article to encourage readers to respond or provide them with an actionable link to learn more about what you offer.
It needs at least one read-through before you set your article live on the internet. Spelling errors and grammatical mistakes can damage your brand’s image. You should edit your article yourself, but it would also be worth your time to ask someone else to proofread it.
After You Post the Blog Articles Online
Just because the article is live online doesn’t mean your work is done. You can do a few things after posting the article to increase engagement.
Post your article on Facebook and Twitter. Include an engaging image and a sentence or phrase that captures the article’s essence. Many social media followers will click the link and read an article they wouldn’t have known existed otherwise. You should also plan to send the article to your email subscribers. And, of course, don’t forget to respond to questions and comments!
Maintaining a blog is hard work. If you’d instead leave it to someone else, hire the experts at Chillybin, who will ensure every article works for you and your business.